Bloom Prenatal & Therapy Yoga is a specialized wellness center focused on prenatal yoga, postnatal care, and therapeutic yoga programs. With a mission to support women through pregnancy, recovery, and holistic well-being, Bloom wanted a strong digital presence that clearly communicated trust, expertise, and care.
The Challenge
Bloom Prenatal & Therapy Yoga faced limitations in reaching the right audience online:
No structured website to explain services and programs clearly
Low visibility in search results for prenatal and therapy yoga keywords
Difficulty building trust with first-time visitors
Limited online inquiries from expectant mothers and therapy clients
Need for a calm, professional, and wellness-focused digital identity
The goal was to create a high-trust website and improve organic visibility among local and niche audiences.
What FMIM Did
FMIM partnered with Bloom Prenatal & Therapy Yoga to create a clean, informative, and search-optimized digital foundation.
Website Development
Designed a soothing, mobile-friendly website aligned with wellness branding
Clearly structured service pages for prenatal, postnatal, and therapy yoga
Optimized navigation for easy enquiries and class information
Built a fast, secure, and user-friendly experience
Search Engine Optimization (SEO)
Keyword research focused on prenatal yoga and therapy-related searches
On-page SEO for service pages and location-based visibility
Technical SEO improvements for speed and crawlability
Content optimization to improve trust and search relevance
The Results
- Improved online visibility for prenatal and therapy yoga searches
- Increase in organic website traffic from relevant local users
- Higher enquiry rates through website forms and calls
- Stronger brand credibility and professional online identity
- Better reach among expectant mothers and wellness-focused clients
Why This Case Study Matters
This case study shows how a well-designed website combined with focused SEO can help wellness brands attract the right audience, build trust, and grow organically without heavy ad spend.
