SLN Ventures is a growing real estate developer known for quality residential and commercial projects. With increasing competition in the real estate market, SLN Ventures wanted to strengthen its digital presence and generate consistent, high-quality property enquiries through online channels.
The Challenge
Despite having strong projects, SLN Ventures faced multiple digital challenges:
No conversion-focused website to showcase projects professionally
Low visibility on Google for property-related searches
Inconsistent social media presence
Rising cost per lead from traditional marketing channels
Need for targeted, location-specific real estate leads
The objective was to create a lead-driven digital system that supports sales teams and improves brand credibility.
What FMIM Did
FMIM implemented a performance-focused real estate marketing strategy tailored for SLN Ventures.
Website Design & Development
Designed a modern, fast, and mobile-friendly real estate website
Created dedicated project landing pages for conversions
Integrated enquiry forms and call-to-action elements
Search Engine Optimization (SEO)
Optimized site structure and property keywords
Improved local search visibility for real estate locations
Built long-term organic traffic for sustained lead flow
Social Media Marketing
Developed consistent brand presence across platforms
Promoted projects through creatives, walkthroughs, and updates
Built awareness, trust, and recall among property buyers
Paid Ads (Google & Social Media)
Ran highly targeted location-based ad campaigns
Optimized ads for enquiries, calls, and site visits
Reduced cost per lead while improving lead quality
The Results
- Significant increase in property enquiries
- Improved online visibility and brand positioning
- Better quality leads aligned with project locations
- Higher engagement on social media platforms
- Increased ROI from digital ad campaigns
Why This Case Study Matters
This case study demonstrates how a well-planned digital marketing strategy can help real estate brands generate consistent leads, build buyer trust, and compete effectively in a crowded market.
