Ocean International Dental Hospitals is a multi-specialty dental care brand offering advanced dental treatments with a focus on technology, hygiene, and patient comfort. With a growing network of clinics, the brand aimed to strengthen its digital presence and attract consistent, high-intent patient enquiries online.
The Challenge
While Ocean International Dental Hospitals had strong clinical expertise, their digital presence did not reflect the quality of care they delivered:
Website lacked modern design and conversion-focused structure
Low visibility on Google for dental and cosmetic dentistry keywords
Social media presence was inconsistent and underutilized
Digital ads were required to generate immediate patient enquiries
High competition from local clinics and corporate dental chains
The objective was to build a trust-driven digital ecosystem that could generate both organic and paid patient leads.
What FMIM Did
FMIM designed and executed a performance-focused healthcare marketing strategy tailored specifically for dental services.
Website Design & Development
Built a modern, responsive, and patient-friendly website
Structured treatment pages for better understanding and conversions
Optimized enquiry flow for appointments and consultations
Search Engine Optimization (SEO)
Ranked dental, cosmetic dentistry, and implant-related keywords
Improved local SEO visibility for clinic locations
Increased organic traffic and long-term enquiry flow
Social Media Marketing
Created educational dental awareness content
Built credibility through doctor-focused and treatment-based posts
Increased engagement and brand recall across platforms
Digital Advertising (Google & Social Ads)
Ran targeted ad campaigns for high-intent dental services
Focused on appointment bookings and enquiry generation
Optimized campaigns to reduce cost per lead and improve ROI
The Results
- Significant improvement in online visibility and brand trust
- Consistent patient enquiries from organic and paid channels
- Higher website engagement and appointment conversions
- Improved local dominance in competitive dental markets
- Strong digital foundation for long-term growth
Why This Case Study Matters
This case study demonstrates how strategic digital marketing for dental hospitals—combining website, SEO, social media, and ads—can deliver measurable growth while building long-term patient trust.
