Needs Hair Studio is a professional hair care and styling brand offering advanced Non Surgical & Surgical hair treatments, styling services, and personalized beauty solutions. With a focus on quality service and customer satisfaction, the brand wanted to expand its digital reach and attract more appointment-driven leads.
The Challenge
Despite offering premium hair and beauty services, Needs Hair Studio faced several digital growth challenges:
No strong website to showcase services and expertise
Low online visibility in local search results
Limited social media presence and inconsistent branding
Difficulty converting online visitors into appointment bookings
High competition from local salons and beauty clinics
The objective was to build a strong digital identity that drives visibility, trust, and customer inquiries.
What FMIM Did
FMIM partnered with Needs Hair Studio to design and execute a focused digital growth strategy tailored to the beauty and personal care industry.
Website Design & Development
Designed a modern, visually appealing, mobile-friendly website
Highlighted services, treatments, and brand aesthetics clearly
Optimized layout for easy appointment enquiries and calls
SEO & Local SEO
Optimized website content for hair care and salon-related keywords
Improved local search visibility and Google Maps presence
Increased organic traffic from nearby target locations
Social Media Marketing
Created engaging content for hair transformations and services
Built a consistent visual identity across platforms
Improved reach, engagement, and brand recall among local audiences
The Results
- Improved local search rankings and online visibility
- Increase in website traffic and appointment enquiries
- Stronger brand presence on social media platforms
- Better customer trust through professional digital presentation
- Consistent lead flow from organic and social channels
Why This Case Study Matters
This case study demonstrates how strategic digital marketing for beauty brands can help salons and studios stand out in competitive markets, attract the right audience, and convert interest into real business growth.
