Viara Clinics is a premium skin, hair, and aesthetic clinic offering advanced cosmetic and dermatology treatments. Known for expert doctors and modern procedures, Viara Clinics wanted to position itself as a trusted, high-end brand while consistently
The Challenge
Although Viara Clinics delivered excellent in-clinic results, their digital presence did not fully reflect their expertise or premium positioning:
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Website lacked strong visual appeal and conversion focus
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Low visibility for skin and hair treatment keywords
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Social media presence was inconsistent and underutilized
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Paid advertising needed better targeting and ROI
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Growing competition from aggressive cosmetic clinic marketing
The objective was to build trust, improve visibility, and generate steady enquiries.
What FMIM Did
FMIM implemented a data-driven digital marketing strategy tailored specifically for beauty and aesthetic clinics.
Website Design & Development
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Designed a modern, elegant, and mobile-friendly website
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Optimized treatment pages for clarity and lead conversion
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Built a user journey focused on enquiries and consultations
SEO & Local SEO
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Ranked clinic for skin, hair, and cosmetic treatment searches
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Optimized local SEO for improved Google visibility
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Increased organic traffic with high patient intent
Social Media Marketing
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Created educational, before-after, and awareness content
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Strengthened brand authority through consistent visuals
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Improved engagement, reach, and follower growth
Paid Advertising (Google & Social Ads)
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Launched highly targeted lead generation campaigns
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Optimized ad creatives and landing pages
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Improved cost-per-lead and conversion quality
The Results
- Significant increase in qualified consultation enquiries
- Improved organic rankings for treatment-related keywords
- Strong growth in social media engagement and brand recall
- Higher ROI from paid ad campaigns
- Established Viara Clinics as a trusted beauty and aesthetic brand online
Why This Case Study Matters
This case study demonstrates how strategic digital marketing and brand positioning can help beauty and cosmetic clinics stand out in a competitive market while maintaining trust and professionalism.
