Ferty9 Fertility Center is a leading fertility hospital chain offering advanced reproductive treatments with a strong focus on patient care, transparency, and success rates. With multiple locations across South India, Ferty9 aimed to strengthen its digital presence and consistently generate qualified patient inquiries across regions.
The Challenge
Despite being a trusted fertility brand, Ferty9 faced challenges in scaling its digital presence across multiple locations:
Outdated website experience that didn’t reflect medical expertise or trust
Low organic visibility for fertility-related search terms
Inconsistent social media engagement and branding
Limited use of video and visual storytelling to build patient confidence
Need for continuous lead generation in a highly competitive healthcare market
The goal was to create a strong, trustworthy, and conversion-focused digital ecosystem.
What FMIM Did
FMIM partnered with Ferty9 as a long-term digital growth partner and implemented a full-funnel healthcare marketing strategy.
Website Design & Development
Designed a modern, mobile-friendly, patient-centric website
Structured treatment pages for easy understanding and conversions
Optimized user journey for appointment inquiries
SEO & Local SEO
Ranked fertility-related keywords across cities and regions
Optimized Google Business Profiles for multiple branches
Improved organic traffic and enquiry quality consistently
Social Media Marketing
Created educational, awareness-based, and emotional content
Built trust through doctor-led posts, patient stories, and success highlights
Improved engagement, reach, and brand recall
Video Editing & Visual Content
Produced treatment explainer videos and social media reels
Edited testimonial and awareness videos for digital platforms
Used short-form video to boost engagement and lead interest
Photography & Videography
Professional hospital, doctor, and infrastructure shoots
Visual storytelling that reinforced trust and credibility
Consistent brand visuals across website and social media
The Results
- Strong improvement in organic search rankings
- Consistent high-quality patient leads across locations
- Increased brand trust and online visibility
- Higher engagement on social media platforms
- Improved conversion rates from website and digital campaigns
- Contributed to Ferty9 becoming one of the most visible fertility brands in South India
Why This Case Study Matters
This case study highlights how integrated digital marketing, when executed with industry expertise, can help healthcare brands grow ethically, sustainably, and at scale—without compromising trust.
